Digital Case Study

The Digital campaign tested multiple creative approaches across platforms to influence engagement and drive conversion for Witchboard’s Home Entertainment release—an evolution of the landmark Web3-first theatrical debut.

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Multi-format creative strategy
Cphere deployed a refined creative mix centered on Jamie Campbell Bower, VOD, and Animated Pendulum assets, supported by urgency-based “Buy or Rent Now” messaging. Variants included narrative-driven short-form edits (:15, :30, :60) and animated social units optimized per channel—Meta (5.82% CTR, $0.13 CPC), TikTok (8.2M impressions, 283K clicks, up to 10% CTR), CTV (99% completion rate), Display (4.9M impressions, 1.9% top-unit CTR), and OLV (69% completion). This diversity of format and storytelling maximized reach, intrigue, and genre resonance.

 

Cross-platform optimization and amplification
Cphere’s AI dynamically reallocated spend to top-performing creatives, integrating learning signals from Meta and TikTok to refine retargeting and lookalike audiences. Premium CTV and Display inventory reinforced upper-funnel awareness, while short-form social and retargeting assets sustained mid- and lower-funnel efficiency throughout the campaign.

 

Outcome
The multi-layered creative and optimization strategy elevated Witchboard’s digital release into a model of AI-driven performance—converting theatrical awareness into action, maintaining cultural visibility through Halloween, and delivering record CTR, CPC, and completion rates across all major digital channels.

The results of Witchboard’s Digital (Home Entertainment) campaign demonstrate how unified, AI-optimized cross-platform advertising can drive measurable visibility, engagement, and conversion across the entertainment landscape.

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Performance data highlighted how audience segments and creative formats performed across channels, proving the effectiveness of adaptive technology in real-time campaign optimization.

 

Performance Overview

• Total Impressions: 17.3M+

• Total Clicks: 2.3M+

• Overall CTR: 13.6%

• TikTok Views: 6.1M+

• Meta Engagements: 19K+

• CTV Completion Rate: 99%

• Display Impressions: 4.9M+ (1.9% top-unit CTR)

• OLV Completion Rate: 69%

 

Platform Highlights
TikTok led in cultural traction with over 8.2M impressions and CTR peaks above 10%, showcasing the power of short-form virality.

 

Meta (Facebook + Instagram) sustained best-in-class efficiency, combining 5.82% CTR and $0.13 CPC performance with strong engagement and retargeting depth.

 

CTV delivered near-perfect completion rates across premium networks, ensuring top-tier recall and household reach.

 

Display and OLV reinforced upper-funnel awareness at low CPMs, maintaining cost-efficient scale throughout the campaign window.

 

Together, these outcomes confirm that Cphere’s AI-driven, cross-platform strategy transformed Witchboard’s digital rollout into a benchmark example of how technology and creative synergy can convert awareness into measurable performance across every stage of the funnel.

The Witchboard Digital (Home Entertainment) campaign was executed through phased optimization waves, targeting audiences with high intent and engagement potential across Meta, TikTok, CTV, OLV, and Display. By combining broad digital reach with precision targeting, Cphere ensured that Witchboard—the first Web3-backed film to transition from theaters to digital release—remained visible to its most responsive audiences.

 

AI-Driven Optimization
Cphere’s AI campaign engine dynamically adjusted spend and delivery in real time to prioritize top-performing platforms, creatives, and audience segments.

• Dynamic Budget Allocation: Reallocated daily toward the highest CTR and completion performers across Meta, TikTok, and CTV.

• Creative Prioritization: Jamie Campbell Bower, VOD, and Animated Pendulum assets consistently outperformed and were scaled for efficiency.

• Audience Refinement: Continuous lookalike modeling and retargeting of engagers, long-viewers, and savers deepened campaign resonance.

 

Cross-Platform Intelligence
Cphere’s platform unified data signals from Meta, TikTok, and CTV, integrating creative, engagement, and conversion metrics to fine-tune ad sequencing and frequency. Geographic insights guided dynamic budget pacing, ensuring sustained exposure across high-value markets and audience clusters.

 

Result
This adaptive, AI-led approach amplified reach, optimized spend efficiency, and validated the power of machine learning in entertainment marketing—driving record CTR, lower CPC, and stronger cross-channel performance throughout Witchboard’s Digital campaign.

Witchboard’s Digital (Home Entertainment) campaign marked a defining moment for Web3-backed entertainment, demonstrating how AI-optimized cross-platform marketing can drive mainstream visibility and conversion efficiency. Following its theatrical foundation, the digital phase delivered over 17M impressions, 2.3M+ clicks, and exceptional engagement across Meta, TikTok, CTV, OLV, and Display—surpassing industry benchmarks for CTR, CPC, and completion rates.

 

Cphere’s adaptive AI platform synchronized creative performance and audience data across every channel, ensuring precision delivery and sustained visibility throughout the digital window. By combining machine learning with real-time optimization, the campaign achieved both scale and depth—transforming awareness into measurable action at every stage of the funnel.

 

Takeaway
The Witchboard Digital campaign proved that AI-powered creative optimization and unified audience modeling can elevate an independent, Web3-backed release to mainstream success. Through data-driven precision and cross-platform synergy, Cphere converted cultural awareness into performance efficiency—solidifying Witchboard as a landmark example of how AI can redefine results in modern entertainment marketing.