Cerebral Updates

The Foundation for Agentic, Cross-Platform Advertising is Here Cphere has implemented MCP (Model Context Protocol)  and is now AdCP-ready (Ad Context Protocol) —two emerging open protocols that establish shared rails for AI-assisted and agentic advertising workflows . For years, ad tech has been a maze of one-off integrations, brittle APIs, and spreadsheet glue holding workflows together. MCP and AdCP introduce what the ecosystem has been missing: standardized interfaces  for

Agentic AI is quickly becoming the new buzzword in marketing and media buying. Every platform, vendor, and tool is racing to claim they have an “agent” that can plan, optimize, analyze, or execute on your behalf. But here’s the uncomfortable truth: Single-channel Agentic AI doesn’t reduce complexity. It amplifies it. In an ecosystem that is already deeply fragmented, adding more isolated agents— each operating inside its own platform, dataset, and logic loop —creates more wor

The next frontier of precision marketing intelligence isn’t just automation — it’s autonomy, speed, and strategic intent. Agentic AI represents a shift from reactive reporting to proactive, goal-driven decisioning. It’s AI that doesn’t wait for direction; it evaluates context, sets objectives, and takes informed action. In practice, Agentic AI evolves digital marketing from dashboards and manual or predictive AI optimizations into intelligent autonomous systems that analyze,