Privacy Policy

Last Updated: [April 2026]

Your privacy matters to Cphere (“Cphere,” “Company,” “we,” “our,” or “us”). This Privacy Policy explains how we collect, use, store, process, disclose, and protect information when you access or use:

our website located at https://www.cphere.ai
any subdomains of cphere.ai
any Cphere platform, dashboard, analytics module, AI-powered service, or operating system, including the Cphere Client Portal and Superadmin Portal
any Cphere mobile or web integrations
any other applications, properties, or services operated by us that link to this Privacy Policy

(collectively, the “Services”).

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Company Overview

Cphere is a cross-platform advertising analytics, media intelligence, and AI-driven technology company providing business-to-business (“B2B”) services to advertisers, agencies, brands, and enterprise clients.

Our Services support:

cross-platform advertising measurement and analytics
media planning, activation, buying workflows, and campaign support
audience targeting and retargeting
behavioral and interest-based advertising analysis
creative trafficking and campaign operations
data ingestion, reporting, analytics, and workflow support via authorized advertising and analytics APIs
AI-assisted insights, diagnostics, and optimization recommendations
integrations with advertising platforms, DSPs, attribution systems, reporting tools, and cinema or programmatic partners

Cphere does not operate as a consumer advertising network and does not sell consumer data.

2. Scope of This Privacy Policy

This Privacy Policy applies to information collected:

directly from users of the Services
automatically through use of the Services
through authorized integrations with third-party advertising, analytics, and media platforms
in connection with business, agency, or enterprise relationships

This Privacy Policy does not apply to third-party services, platforms, or websites that are not operated or controlled by Cphere.

3. Platform Access and Authorized Users

Cphere is a login-protected B2B advertising analytics and media intelligence platform. Our Services are not open to the general public.

Access to the Services is limited to:

authorized internal personnel, including employees and approved contractors
approved client, agency, brand, or enterprise users who are granted authenticated access to specific accounts, dashboards, reports, workflows, or service environments

Client and external users may access only the information, accounts, dashboards, and functionality that they are authorized to use. Internal access to platform data, connected account information, and administrative functions is restricted based on role, job function, and operational need.

We use authentication, access controls, and permissioning measures designed to limit access to authorized users only.

4. Information We Collect

A. Information You Provide Directly

We may collect information you voluntarily provide, including:

name, email address, phone number
company name, job title, and business contact information
account credentials and authentication information
advertiser, agency, or client onboarding information
communications, support inquiries, or correspondence
files, creative assets, campaign details, media plans, reporting links, or configuration data submitted through the Services

B. Information Collected Automatically

When you access or use the Services, we may automatically collect:

device and browser information, such as device type, operating system, browser version, and language
IP address and approximate location, such as city or region level
usage data, such as pages viewed, features used, navigation paths, and session activity
log data, such as timestamps, access logs, error logs, and system diagnostics
security and authentication-related data

C. Cookies, Signals, and Advertising Technologies

Cphere uses cookies, pixels, identifiers, and similar technologies directly and through integrated third-party platforms to support advertising analytics, targeting, measurement, attribution, and optimization activities.

These technologies may be used to:

enable audience targeting and retargeting
support behavioral and interest-based advertising
measure campaign performance and attribution
analyze engagement, reach, frequency, and conversion activity
facilitate media buying, optimization, and troubleshooting workflows
support authentication, security, fraud prevention, and system integrity

Advertising technologies and signals may be deployed by:

Cphere
advertising platforms and demand-side platforms (DSPs)
analytics, attribution, and measurement partners
media publishers and technology vendors

In many cases, cookies, pixels, and identifiers are set and controlled by third-party advertising platforms pursuant to the permissions, configurations, and data controls established by Cphere’s clients. Cphere processes advertising and audience data in its role as a technology, analytics, and enablement provider and does not act as a consumer data broker.

Users and end consumers may manage cookies and advertising preferences through browser settings, device controls, and platform-provided opt-out mechanisms.

D. Information from Connected Advertising Accounts and Authorized Integrations

When you authorize Cphere to connect to third-party advertising, analytics, or media platforms, including platforms such as Amazon Ads, Meta, TikTok, Google, YouTube, X, DSPs, CTV platforms, attribution providers, analytics providers, or cinema partners, we may collect and process data made available through those APIs, integrations, or related connection methods, including:

campaign, ad set, ad, placement, and account identifiers
spend, impressions, clicks, conversions, and performance metrics
engagement, attribution, and reporting data
audience and targeting metadata
creative metadata, but not creative content unless explicitly provided
account names, IDs, configuration data, and related platform metadata
authentication tokens, refresh tokens, and related connection metadata necessary to establish, maintain, and secure authorized integrations

Cphere accesses only the data authorized by the applicable permissions and uses such data solely to provide the Services.

These integrations may be used for:

authorized reporting and analytics
campaign monitoring and performance analysis
workflow automation
campaign support and operational services
diagnostics, optimization, and related managed-service functions

We do not sell, license, or broker advertising platform data.

Connected Platform Permissions and Revocation

You may connect third-party advertising, analytics, or media accounts to Cphere using authorized authentication methods such as OAuth or other approved connection methods. We use these connections only to access the information and functionality needed to provide the Services.

If a connected platform authorization is revoked, expires, or is disconnected, Cphere will no longer be able to access newly available data from that platform, though previously collected data may continue to be retained in accordance with this Privacy Policy, applicable contracts, and legal obligations.

E. Information from Third-Party Partners

We may receive or process information from:

advertising platforms and DSPs
attribution and analytics providers
reporting platforms
cinema or theatrical partners
agencies, advertisers, or enterprise clients

Such information is governed by applicable contracts and platform terms.

5. How We Use Information

We use information to:

provide, operate, maintain, and improve the Services
authenticate users and manage access controls
deliver dashboards, analytics, reporting, and platform functionality
support audience targeting, retargeting, and media optimization
generate AI-assisted insights, diagnostics, forecasts, and recommendations
support media buying, campaign operations, and workflow execution
provide customer support and communications
monitor security, detect fraud, and ensure system integrity
diagnose technical issues and improve service performance
comply with legal, regulatory, and contractual obligations

We may also use aggregated or de-identified data for analytical, research, operational, or statistical purposes.

6. AI-Assisted and Automated Processing

Certain Cphere Services use automated and AI-assisted systems to analyze advertising, performance, and operational data and to generate insights, summaries, forecasts, diagnostics, and optimization recommendations.

These systems:

operate on advertiser-provided data or data accessed via authorized platform integrations
support business, marketing, and operational decision-making
produce outputs intended for informational, analytical, and advisory purposes only

Cphere’s AI and automated systems do not:

make decisions that produce legal, financial, or similarly significant effects on individuals
perform automated decision-making related to employment, credit, insurance, housing, eligibility, or access to essential services
replace human judgment or operate without meaningful human oversight

All final decisions regarding advertising strategy, budgeting, targeting, creative selection, campaign execution, and related business actions remain under the control of Cphere’s clients or their authorized representatives.

Nothing in the Services is intended to constitute legal, financial, employment, or compliance advice.

7. Disclosure and Sharing of Information

We may share information with:

A. Service Providers

Third-party vendors providing hosting, infrastructure, analytics, email delivery, security, AI processing, development, support, or engineering services under contractual confidentiality obligations.

B. Authorized Platform Integrations

Advertising, analytics, and media platforms you authorize via API connections or other approved integrations.

C. Agencies, Clients, Teams, and Authorized Business Users

Where sharing is necessary within a shared business account, advertiser environment, client relationship, service engagement, project, or authorized operational workflow.

D. Legal and Regulatory Authorities

When required by law, court order, legal process, or governmental request, or where necessary to protect rights, safety, security, or the integrity of the Services.

E. Business Transfers

In connection with a merger, acquisition, financing, restructuring, reorganization, sale of assets, or similar corporate transaction.

We do not sell personal information.

8. Data Retention

We retain information for as long as reasonably necessary to:

provide and improve the Services
fulfill contractual obligations
comply with legal and regulatory requirements
resolve disputes
enforce agreements
maintain reasonable business records
support security, auditing, and operational continuity

Retention periods vary depending on the type of information, the purpose for which it was collected, the nature of the applicable client or business relationship, and legal or contractual requirements.

9. Data Security

We use commercially reasonable administrative, technical, and organizational safeguards designed to protect information, including:

role-based access controls
authentication and permissioning controls
secure transmission practices
credential and secret management practices
encryption where appropriate
logging, monitoring, and diagnostic controls
other safeguards appropriate to the nature of the information processed

No method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Advertising Preferences, Opt-Outs, and Data Rights

A. Interest-Based Advertising Transparency and Controls

Cphere participates in industry self-regulatory programs for interest-based advertising, including programs administered by the Digital Advertising Alliance (“DAA”), where applicable.

To learn more about interest-based advertising, how data is used for advertising purposes, and the AdChoices program, users may visit:
https://youradchoices.com/

Users and end consumers may control the collection and use of data for interest-based advertising on their browser by using the DAA WebChoices tool:
https://optout.aboutads.info/

Through WebChoices, users can:

view participating companies engaged in interest-based advertising
opt out of interest-based advertising from one or more companies
manage advertising preferences across supported platforms
install browser-based protections to help preserve opt-out choices

Opting out through WebChoices does not stop advertising entirely, but it may limit the use of data for interest-based advertising purposes.

B. Additional Rights Under Applicable Law

To the extent required by applicable privacy laws, individuals may have rights to request access to, correction of, or deletion of certain personal information processed by Cphere.

Because Cphere operates as a B2B advertising technology and services provider, many advertising-related data rights are exercised directly through advertising platforms, publishers, device settings, or industry opt-out mechanisms such as those described above.

Where Cphere is the appropriate party to receive a request under applicable law, requests may be submitted to: support@cphere.ai

We may require verification of identity and authority before responding to certain requests.

11. Marketing and Communications

You may opt out of non-transactional marketing communications at any time by following unsubscribe instructions in the communication or by contacting us.

Service-related, administrative, security, operational, legal, or transactional communications are not optional where they are necessary to provide the Services or manage the business relationship.

12. Children’s Privacy

The Services are not directed to individuals under the age of 18, and Cphere does not knowingly collect personal information from children.

13. Third-Party Practices

Cphere is not responsible for the privacy practices, policies, or content of third-party platforms, services, advertisers, publishers, networks, integrations, or websites that are not operated or controlled by Cphere, even if they are linked to or integrated with the Services.

14. International Data Transfers

Cphere operates in the United States and may process information in the United States and other jurisdictions. By using the Services, you acknowledge that information may be transferred to, stored in, and processed in countries that may have different data protection laws than the laws of your jurisdiction, subject to appropriate safeguards where required.

15. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Updated versions will be posted at:

https://www.cphere.ai/privacy-policy

If required by applicable law, we will provide notice of material changes through the Services, by email, or by other appropriate means.

16. Contact Us

For privacy or data protection questions, or to submit a request under applicable law, contact:

Email: support@cphere.ai

For security-related concerns involving the Services or connected platform data, you may also contact: