Last Updated: [December 2025]

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Your privacy matters to Cphere (“Cphere,” “Company,” “we,” “our,” or “us”). This Privacy Policy explains how we collect, use, store, process, disclose, and protect information when you access or use:​

• Our website located at https://www.cphere.ai

• Any subdomains of cphere.ai

• Any Cphere platform, dashboard, analytics module, AI-powered service, or operating system, including the Cphere Client Portal and Superadmin Portal

• Any Cphere mobile or web integrations

• Any other applications, properties, or services operated by us that link to this Privacy Policy
  (collectively, the “Services”).

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

 

1. Company Overview

Cphere is a cross-platform advertising analytics, media intelligence, and AI-driven technology company providing business-to-business (“B2B”) services to advertisers, agencies, brands, and enterprise clients.

Our Services support:

• Cross-platform advertising measurement and analytics

• Media planning, activation, and buying workflows

• Audience targeting and retargeting

• Behavioral and interest-based advertising analysis

• Creative trafficking and campaign operations

• Data ingestion via authorized advertising and analytics APIs

• AI-assisted insights, diagnostics, and optimization recommendations

• Integrations with advertising platforms, DSPs, attribution systems, reporting tools, and cinema or programmatic partners

Cphere does not operate as a consumer advertising network and does not sell consumer data.

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2. Scope of This Privacy Policy

This Privacy Policy applies to information collected:

• Directly from users of the Services

• Automatically through use of the Services

• Through authorized integrations with third-party advertising, analytics, and media platforms

• In connection with business, agency, or enterprise relationships

This Policy does not apply to third-party services, platforms, or websites that are not operated or controlled by Cphere.​

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3. Information We Collect

A. Information You Provide Directly

We may collect information you voluntarily provide, including:

• Name, email address, phone number

• Company name, job title, and business contact information

• Account credentials and authentication information

• Advertiser, agency, or client onboarding information

• Communications, support inquiries, or correspondence

• Files, creative assets, campaign details, media plans, reporting links, or configuration data submitted through the Services

​B. Information Collected Automatically

When you access or use the Services, we may automatically collect:

• Device and browser information (device type, operating system, browser version, language)

• IP address and approximate location (city or region level)

• Usage data (pages viewed, features used, navigation paths, session activity)

• Log data (timestamps, access logs, error logs, system diagnostics)

• Security and authentication-related data​

C. Cookies, Signals, and Advertising Technologies

Cphere uses cookies, pixels, identifiers, and similar technologies directly and through integrated third-party platforms to support advertising analytics, targeting, measurement, attribution, and optimization activities.

These technologies may be used to:

• Enable audience targeting and retargeting

• Support behavioral and interest-based advertising

• Measure campaign performance and attribution

• Analyze engagement, reach, frequency, and conversion activity

• Facilitate media buying, optimization, and troubleshooting workflows

• Support authentication, security, fraud prevention, and system integrity

Advertising technologies and signals may be deployed by:

• Cphere

• Advertising platforms and demand-side platforms (DSPs)

• Analytics, attribution, and measurement partners

• Media publishers and technology vendors

In many cases, cookies, pixels, and identifiers are set and controlled by third-party advertising platforms pursuant to the permissions, configurations, and data controls established by Cphere’s clients. Cphere processes advertising and audience data in its role as a technology, analytics, and enablement provider and does not act as a consumer data broker. Users and end consumers may manage cookies and advertising preferences through browser settings, device controls, and platform-provided opt-out mechanisms.​

D. Information from Connected Advertising Accounts (OAuth)

When you authorize Cphere to connect to third-party advertising or analytics platforms (including Meta, TikTok, Google/YouTube, X, DSPs, CTV, or cinema partners), we may collect and process data made available through those APIs, such as:

• Campaign, ad set, ad, and placement identifiers

• Spend, impressions, clicks, conversions, and performance metrics

• Engagement, attribution, and reporting data

• Audience and targeting metadata

• Creative metadata (not creative content unless explicitly provided)

• Account names, IDs, and configuration data

Cphere accesses only the data authorized by your permissions and uses such data solely to provide the Services.

Cphere does not sell, license, or broker advertising platform data.​

E. Information from Third-Party Partners

We may receive or process information from:

• Advertising platforms and DSPs

• Attribution and analytics providers

• Reporting platforms

• Cinema or theatrical partners

• Agencies or enterprise clients

Such information is governed by applicable contracts and platform terms.

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4. How We Use Information

We use information to:

• Provide, operate, and maintain the Services

• Authenticate users and manage access controls

• Deliver dashboards, analytics, and reporting

• Support audience targeting, retargeting, and media optimization

• Generate AI-assisted insights, diagnostics, and recommendations

• Support media buying and campaign operations

• Provide customer support and communications

• Monitor security, detect fraud, and ensure system integrity

• Diagnose technical issues and improve performance

• Comply with legal, regulatory, and contractual obligations

We may use aggregated or de-identified data for analytical or statistical purposes.

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5. AI-Assisted and Automated Processing

Certain Cphere Services use automated and AI-assisted systems to analyze advertising, performance, and operational data and to generate insights, summaries, forecasts, diagnostics, and optimization recommendations.

These systems:

• Operate on advertiser-provided data or data accessed via authorized platform integrations

• Support business, marketing, and operational decision-making

• Produce outputs intended for informational, analytical, and advisory purposes only

Cphere’s AI and automated systems do not:

• Make decisions that produce legal, financial, or similarly significant effects on individuals

• Perform automated decision-making related to employment, credit, insurance, housing, eligibility, or access to essential services

• Replace human judgment or operate without meaningful human oversight

All final decisions regarding advertising strategy, budgeting, targeting, creative selection, and campaign execution remain under the control of Cphere’s clients or their authorized representatives.

Nothing in the Services is intended to constitute legal, financial, employment, or compliance advice.

 

6. Disclosure and Sharing of Information

We may share information with:

A. Service Providers

Third-party vendors providing hosting, infrastructure, analytics, email delivery, security, AI processing, or engineering services under contractual confidentiality obligations.

B. Authorized Platform Integrations

Advertising and analytics platforms you authorize via API connections.

C. Agencies, Clients, or Teams

Where information sharing is necessary within a shared business account or project.

D. Legal and Regulatory Authorities

When required by law, court order, or governmental request.

E. Business Transfers

In connection with a merger, acquisition, restructuring, or sale of assets.

We do not sell personal information.

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7. Data Retention

We retain information for as long as reasonably necessary to:

• Provide and improve the Services

• Fulfill contractual obligations

• Comply with legal and regulatory requirements

• Resolve disputes and enforce agreements

​Retention periods vary depending on data type and purpose.

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8. Data Security

We use commercially reasonable administrative, technical, and organizational safeguards to protect information, including access controls, encryption where appropriate, and monitoring.

No system can be guaranteed to be completely secure.

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9. Advertising Preferences, Opt-Outs, and Data Rights

A. Interest-Based Advertising Transparency and Controls

Cphere participates in industry self-regulatory programs for interest-based advertising, including those administered by the Digital Advertising Alliance (DAA).

To learn more about interest-based advertising, how data is used for advertising purposes, and the AdChoices program, users may visit: https://youradchoices.com/

Users and end consumers may control the collection and use of data for interest-based advertising on their browser by using the DAA WebChoices tool: https://optout.aboutads.info/

Through WebChoices, users can:

• View participating companies engaged in interest-based advertising

• Opt out of interest-based advertising from one or more companies

• Manage advertising preferences across supported platforms

• Install browser-based protections to help preserve opt-out choices

Opting out through WebChoices does not stop advertising entirely but limits the use of data for interest-based advertising purposes.

B. Additional Rights Under Applicable Law

To the extent required by applicable privacy laws, individuals may have rights to request access to, correction of, or deletion of certain personal information processed by Cphere.

Because Cphere operates as a business-to-business advertising technology and services provider, many advertising-related data rights are exercised directly through advertising platforms, publishers, device settings, or industry opt-out mechanisms such as those described above. Where Cphere is the appropriate party to receive a request under applicable law, requests may be submitted to: support@cphere.ai

We may require verification of identity and authority before responding to certain requests.

 

10. Marketing and Communications

You may opt out of non-transactional marketing communications at any time by following unsubscribe instructions or contacting us.

Service-related or transactional communications are not optional.

 

11. Children’s Privacy

The Services are not directed to individuals under the age of 18.
Cphere does not knowingly collect personal information from children.​

 

12. Third-Party Practices

Cphere is not responsible for the privacy practices of third-party platforms, services, or websites integrated with or linked through the Services.

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13. International Data Transfers

Cphere operates in the United States and may process information in other jurisdictions. By using the Services, you acknowledge that information may be transferred to and processed in countries with different data protection laws, subject to appropriate safeguards.

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14. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted at:

https://www.cphere.ai/privacy-policy

Material changes will be communicated where required by law.

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15. Contact Us

Email: support@cphere.ai
Address:
Cphere
2425 Olympic Boulevard
Santa Monica, CA 90404