Maximize Unified Performance
In today’s fragmented media landscape, performance depends on integration. Unified digital marketing connects channels into one cohesive strategy—driving stronger results.
Increased Conversion Rates
According to a study by Aberdeen Group, companies with strong omnichannel customer engagement strategies retain an average of 89% of their customers, compared to 33% for companies with weak strategies.
Improved Customer Retention
Research cited by Invesp shows companies with strong omnichannel engagement retain ~89% of customers vs ~33% for weak omnichannel programs. Omnichannel shoppers also show higher lifetime value—Invesp reports ~30% higher LTV for customers who shop both online and in-store. A unified strategy can improve measurement and reduce channel inefficiencies, helping teams allocate budget more effectively over time.
Higher Customer Lifetime Value (CLV)
Organizations adopting robust omnichannel strategies, as reported by Econsultancy, experience a notable 9.5% increase in Customer Lifetime Value (CLV), compared to a 3.4% decline for their counterparts. Highlighting the long-term financial benefits of prioritizing unified marketing efforts.
Better Customer Satisfaction
A case study by Salesforce highlights the growing impact of personalized experiences on customer satisfaction and loyalty. According to their research, 70% of consumers say a company’s understanding of their personal preferences influences their loyalty. This finding underscores the importance of leveraging customer data to create tailored interactions across all touchpoints, both online and offline.
Increased Brand Loyalty
Research by Accenture indicates that 65% of consumers are more inclined to buy from brands that offer personalized offers and recommendations across channels, emphasizing the importance of data-driven unified messaging in driving brand loyalty.
Better Brand Recall
Omnichannel advertising significantly boosts brand recall by leveraging the power of repetition across multiple platforms. According to a study by DVJ Insights, brand recall can increase by up to 56% when ads incorporate both visual and verbal mentions across channels. By using Cphere's AI-powered cross platform solutions, you can ensure your brand message is consistently reinforced, maximizing audience engagement and recognition.
