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Driving Growth for CBD & Cannabis: Case Study

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Overview Navigating the complex landscape of regulated industries like Cannabis and CBD presents unique challenges for online sales. However, leveraging cutting-edge technology and data-driven strategies, Cphere achieved exceptional results for a Cannabis and CBD brand. This case study explores how our innovative approach delivered a remarkable 4x Return on Ad Spend (ROAS), setting a benchmark for success in a highly regulated market.

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The Challenge Operating within the regulated Cannabis and CBD space means brands face strict advertising restrictions, fragmented distribution networks, and varying consumer expectations. These challenges can hinder growth, making it essential to employ sophisticated strategies to:

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  • Drive qualified traffic to e-commerce platforms.

  • Optimize ad performance across restricted advertising channels.

  • Maximize return on limited advertising budgets.

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Regulated Distribution Expertise

We navigated complex compliance rules across advertising platforms, ensuring campaigns met legal standards while maintaining high visibility. This included:

  • Utilizing approved channels like display and mobile advertising.

  • Designing creative assets that aligned with regulatory guidelines while engaging audiences.

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Data-Driven Tactics

Harnessing real-time insights, we optimized campaigns to ensure every dollar spent contributed to growth:

  • Audience Targeting: Leveraged shopper data, geofencing, and lookalike modeling to focus on high-intent consumers.

  • Dynamic Ad Placements: Applied proprietary data to serve ads where they would be most impactful.

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AI-Powered Campaign Optimization

Our AI algorithms analyzed performance metrics across platforms to:

  • Identify underperforming segments and reallocate budget dynamically.

  • Predict consumer behaviors and refine targeting.

  • Automate weekly optimization routines to maximize ROAS.

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The Results

Through our tailored approach, the brand achieved remarkable results:

  • 4x ROAS: Campaigns generated $4 in revenue for every $1 spent.

  • .23% CTR: A click-through rate of .23% contributed to over 800 sales.

  • Upward Trending Metrics: Across display and mobile advertising, all performance indicators showed consistent daily improvement.

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Key Takeaways

This case study underscores the power of combining regulated distribution expertise, data-driven tactics, and AI optimization to overcome industry challenges. For brands in regulated spaces, partnering with Cphere means achieving:

  • Smarter ad spending with measurable results.

  • Sustained growth in challenging markets.

  • Advanced insights to fuel future campaigns.

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Unlock Growth in Regulated Markets

Ready to transform your advertising challenges into opportunities? Discover how Cphere’s AI-driven solutions can deliver unmatched performance for your brand.

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